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10 News, August 2009

Thursday, March 3, 2011   (0 Comments)
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August 2009, 10News.

Starting a business in the recession, some people told us, was crazy. Starting a business that relied on advertising from small businesses — in a recession — was even crazier, they told us.  .. But we didn’t listen. We knew it would be tough … and it was. Tougher, even. But the support we received from small businesses was amazing, and kept us going. No, they didn’t always have money to support us financially. But never was about the money, anyway.

So when it was time for our 1-year birthday, we wanted to do something big. We had tons to celebrate: We had recently won a $250,000 advertising campaign in a marketing competition at Raymond James; we had gotten tons of media coverage; we had a brand new custom Web site coming; we had a new quarterly magazine, LS1; most of all, we had tons of community support, from local businesses, local shoppers.

What we still didn’t have: a big budget. But that was ok. We were still going to have a huge party. Our friends at the Table restaurant in St. Pete offered to host our party, and even pitched in for drinks; dozens of business friends offered prizes for raffles; still others offered goodies to fill party bags.

Noah Pransky of 10Connects came out to cover the party. We were thrilled to have him. It was a story of small businesses coming together, to celebrate the success of another small business. We still get chills thinking of everyone who helped us along the way …