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"Entrepreneurs Are Not Born. They Are Made"

Tuesday, September 11, 2012   (0 Comments)
Posted by: Ester Venouziou
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Class notes, Week 1

The St. Petersburg Chamber's fall 2012 Entrepreneurship Academy kicked off in early September, and the first class featured four local entrepreneurs and business leaders with diverse and successful backgrounds: Barry Foster,  Al Karnavicious, Judi Steinocher and Frank Clemente. All four offered their no-holds-barred tips for success, including the top reason they attribute to their success. Inspiring stories from all! Following are the highlights. 

Barry Foster
Business Success Coach, has more than 40 years experience helping small to mid-sized businesses. He is a writer, coach and facilitator. 

  • "Talent and passion are not enough."
  • The two things that will have the most impact on your business: What you read and who you interact with.
  • "If the grass is greener on the other guy's yard, he's probably paying more attention to it."
  • Remember the ABCs of business: Attitude, Business Mindset, Courage. You need to remember to be a business first. To succeed, you must be a business first; a business that supplies the services of what you're passionate about. You must have the courage to take bold risks and to make things happen.
  • Secret to your success? Being resilient. Resiliency drives confidence, which leads to action. "You're never going to run out of ideas," he says. "But ideas are worth a nickel until you act on them. Then they become priceless."

Al Karnavicius
Owner of Bayprint, a St. Petersburg printing company founded in 1982, and founder of the Original Third Tuesday Networking Event in St. Petersburg.

  • To succeed you need to Get It In (bring business), Get It Out (produce services/products) and Get Paid!
  • Don't even consider a partnership without a legal agreement, one done by a lawyer. Most partnerships end. When you enter into a partnership, you should go in thinking, "How will it end?"
  • Secret to your success? Joining a trade association and being active in it. It will help you set your financial benchmarks, meet successful people (and perhaps more importantly, those who failed, so you can see what sets them apart).

Judi Steinocher
Founder of mindbodylab in St. Petersburg, combining mental and physical professional training for an overall healthier life.

  • Entrepreneurs are not born; they are made.
  • Know yourself: know your passion, your interest, your values and your personality. And know that everything changes except your personality.
  • Reach out for support, personally and professionally. You are not going to be passionate about everything. Find the people who are passionate about what you're not, so they can fill the gaps. For example, if accounting frustrates you, hire an accountant.
  • Take care of yourself, and that means your body and your mind. Put yourself first on the list. A quick relaxation tip: Place your hand lightly on your forehead and take deep breaths for 2-3 minutes. It brings blood back to the brain and helps you focus.
  • Secret to your success? "Having a good cheerleader," she says, pointing to her husband, Chamber President Chris Steinocher. Chris interjects and offers a different explanation The reason for her success, he tells us, is that she is constantly learning. 

Frank Clemente
Co-owner of conceptBAIT, a global event and floral design firm in St. Petersburg. The company was founded in 2002.

  • You have to know the business side of your business.
  • Anything is possible if you really assert yourself.
  • "Fake it until you make it."
  • Secret to your success? "I love what I do!"


Ester Venouziou, founder of LocalShops1, is taking the St. Petersburg Chamber's 2012 Entrepreneurship Academy and blogging about the classes.  She can be reached at or 727.637.5586