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News & Press: Shop Talk

Aug. 26 Sunday Report

Sunday, August 26, 2012   (0 Comments)
Posted by: Ester Venouziou
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Here's this week's roundup of news and tips for businesses!

Don't Do This: Inc magazine spotlights the top 5 most common marketing mistakes, and topping that list is not knowing or understanding your customers and their needs. Too often, the writer says, the business owner is so focused on their product, that they don't take the time to step back and see things from the customer's perspective. A brilliant ad campaign isn't one that wins awards; it's one that brings business. 

7 Ways to Relieve Stress: There's no way to avoid it, but there are ways to cope with it, and we're not talking just about taking deep breaths. Some things that can help include drinking more water, singing, laughing and keeping vacation photos nearby!

"A Grown-Up Home Room:" The first hour of your day can make all the difference, Fast Company magazine writes. And one thing you should NOT do that first hour, one successful entrepreneur says, is check your e-mail. What you SHOULD do, another expert says, is tackle one task you don't especially enjoy, but one that's necessary.
Choose your frog, she says, basing that on a Mark Twain saying that if you eat a live frog first thing in the morning, you’ve got it behind you for the rest of the day, and nothing else looks so bad. 

Also of note:

HSN CEO Mindy Grossman of St. Petersburg makes Forbes list of World's Most Powerful Women. For the third time.

Strategies for growth, even in downtimes: Spending money when times are tough is scary, but the New York Times looks at 3 businesses that did just that



Ester Venouziou is founder of, Tampa Bay's most active advocate for locally owned and operated businesses. Membership is open to shoppers, businesses, artists and non-profits.