Creative Marketing: Co-op advertising
Wednesday, March 28, 2012
Posted by: Vicki Kolb, Guest Blogger
In this economy many of us hold on so tightly to our dollars that
often our advertising can become so minimal that it is not effective-
often believing it does not work when in fact it was just not enough.
Co-op advertising has been a favorite of mine for decades, though it
is so underutilized. Whether your co-op advertising is based on
geographic location or complimentary services, by joining forces you
spread your advertising budget that much further.
While part of The Pier, and its Adventure Group, what could have been
considered competitors, we all worked together on our print, event and
Internet advertising. This collaboration allowed us to be present in far
more publications than we could have done on our own.
Awareness/familiarity is what you are aiming for when it comes to your advertising
budget. You want the customer to think of you when considering what to
do all the time, not just when they see your ad. Only multiple
impressions will create that awareness.
LocalShops1 Creative Marketing blog series brings true-and tried advice
from small businesses, as well as expert tips from marketing pros.
Here, Vicki Kolb, founder of
Victoria's Garden/Growing businesses, writes about co-op advertising and
repeat advertising. Vicki can be reached at firstname.lastname@example.org.
Do you have advice to share? To be considered to be featured in this series, please check out our Creative Marketing survey.