Tips for Choosing a Good Domain Name
Monday, February 27, 2012
Posted by: Barry Craft, Your Marketing Crew
Having a well-chosen domain name can often be one of the cornerstones of a site that ranks well in the search engines, so I recommend putting a reasonable amount of time and effort into the research before choosing your domain name. Here are some tips that will aid you in your planning when you are faced with choosing your next domain name.
The most important aspect of your domain name is to have it match the main product or service for which you hope to rank. Google and the other search engines tend to favor websites for which the domain name matches the main product or service as closely as possible.
For example, the actual legal name of your company might be Jim's Plumbing Service. I would recommend purchasing that domain name to protect your brand identity, but I would not use it as the domain for your main website. As a side note, if you are buying the .com version of your company's legal name as a domain, you may also want to buy the .net, .org and even .info versions just to protect your brand identity. Those versions would not necessarily be used for live websites, but for the relatively low cost of only $10-$15 each per year, it is fairly cheap insurance.
Some Examples of Local Domain Names: If you are in the Tampa Bay area, a good alternative might be TampaBayPlumber.com or CommercialPlumbingTampaBay.com. It is important to think in terms of what phrases someone might type into the search engine when looking for the type of product or service you offer.
An Easy To Use Keyword Research Tool: When doing your initial keyword research, one of the easiest tools to use is available online at no charge. You can go to Google's AdWords and type in some of your main generic keywords and when the results appear in the area below, you can sort by number of searches. The keyword phrases with the highest search volume would be the ones I recommend first, assuming they are relevant to your business.
Research Tools for Choosing a Domain Name: There are two free online tools that are useful when trying to quickly check the ability of a domain name that you have in mind. You can go to Instantdomainsearch.com or Domainsbot.com and do your research. Results are displayed in real-time as you type which makes it more convenient. The results are not always 100% accurate — it might show that a particular name is available, but when you go to the domain registrar and check, it is not. But these are still valuable tools, even with that slight flaw.
If you want to find out some other great tips for choosing a good domain name, please read the rest of the article at Marketing Crew. Be sure to leave your comments in the Facebook comments section at the end of the article and share it with your friends and colleagues.