Monday, January 9, 2012
Posted by: Ester Venouziou
If you are a brick-and-mortar business, the importance of local SEO cannot be overstated, writes Lukas Plevas for Webhead Interactive. More than 20 percent of Google searches are for a local business, according to Erin Everhart of Search Engine Land, and that figure
doubles with searches on mobile devices. Having a high-ranked Google Places listing is essential for driving business to your storefront, he writes.
One way to get your ranking up is by having inbound links and online references to your business, aka "citations." Mentions in newspaper articles count as citations. So do listings in online directories, such as ones for neighborhood associations, business groups, or the one here on LocalShops1.
In his article, Plevas explores several tools and websites available to help you get listed in as many places as possible. Some are free services, some have monthly fees. These include GetListed.org and Local Citation Finder.
He also includes a link to Search Engine Land, which features an article that lists the top 50 Citation websites in the U.S. Some are paid listings, but most also offer a free option.
For more information about Citations and how to improve your presence in Google searches, check out Plevas' article on Webhead Interactive.
Plevas is marketing director of St. Pete Bagel, which has locations in St. Petersburg and Largo.