ST. PETERSBURG, FL (September 2011) — LocalShops1.com is excited to announce the launch of Lukas Presents, a free monthly webinar series that will offer businesses tips on online marketing and search engine optimization (SEO).
Lukas Presents will be run by Lukas Pleva, Director of Marketing for St. Pete Bagel Co., and will explore such topics as best practices of Facebook and Twitter marketing, SEO basics and other effective strategies for maximizing business exposure online. The webinar will take place at 8 p.m. the last Monday of every month.
"We’re always looking for creative ways to help local business owners promote their business in person and online,” said Ester Venouziou, founder of LocalShops1.com. "Lukas Presents is a free resource that will be of immense value to business owners who are looking to maximize their presence on the Internet.” Each webinar will cover a different aspect of online marketing and will include case studies and tips from LocalShops1.com business members who successfully use social media, email marketing, and other online advertising.
"Too many business owners create a Facebook fan page without any real forethought as to how social media will interface with their existing marketing strategy. As a result, you often end up with pages that have not been updated in weeks, and that are filled with zealous marketing pitches; that sort of approach will not help your bottom line,” said Lukas Pleva, who will run the webinars. "Our workshop will give business owners the guidance that they need to make a successful foray into the world of online marketing.”
The first webinar, Online Marketing: Making the Right Choice, takes place Sept. 26. Registration and more information is available on LocalShops1.com’s Lukas Presents blog. The webinar will cover the essentials of evaluating which online marketing channels are most appropriate for your business. "We’ll have fun and everybody will learn something new,” said Pleva.
About LocalShops1.com LocalShops1.com connects local, independent businesses and community-minded shoppers all over Tampa Bay. LocalShops1.com has been recognized as the region’s best voice for small businesses.
About Lukas Pleva Lukas Pleva is Director of Marketing for St. Pete Bagel Co. and a junior at The University of Chicago. He works for Webhead Interactive, a earch engine optimization and online marketing firm in Tampa..