Gazeta, September 2010
Saturday, April 2, 2011
Posted by: Ester Venouziou
How to Revive the Economy and Help Your Community
is a translated version of an article that appeared Sept. 14, 2010, in Gazeta, the largest
Brazilian newspaper in South Florida. Loose translation, through Google ...
situation of the last two years only gets worse: every day, rain bad
news for businesses that have closed, which changed owners, went
bankrupt, people who lost jobs ... That is, the scenery is not anything
good for the economy.
A University of Florida says that the
consumer confidence index fell three points in June. That means
consumers are not confident in the economy, why are spending less.
Moreover, unemployment rates are increasing constantly.
the increasing pessimism, more or less two years, a journalist from the
St. Petersburg Times in St. Petersburg, FL, decided enough is enough.
Venouziou founded a website called localshops1.com to help local
businesses in St. Petersburg, promoting different events that put
traders in touch. "Many local businesses have no money nor time to
invest in quality websites or a large marketing campaign," said
Venouziou. "So we wanted to create a place where they could be."
conducted by the American Independent Business Alliance, says that for
every dollar spent locally, 70 cents remains in the community. Of every
dollar spent on a national chain store, or merchandise, only 40 cents
left in the community.
Broward County has a population of
1,751,234. If half of this total spend $ 10 on a local business, almost $
7 million will be circulating locally in the area, creating jobs in the
"We can choose to keep walking back toward recession,
or we can go forward, re-investing in our local economy, and thus in
our community," said Venouziou.
Although often things are not in
our control, we can still choose where we not only spend our money, but
also what kind of services we use.
We can not only help the
community as a whole, as well as the Brazilian community to fortify. For
example, when we go to a bank or insurance company, choose an agent who
speaks Portuguese, it will be creating more demand for jobs in Brazil.
we show the size and importance of our community will benefit us all,"
said Aloysio Vasconcellos, president of the Brazilian Business Group -
BBG, a nonprofit that aims to unite Brazilian businessmen in the United
States and abroad, and create an educated workforce, bilingual and
The stores have to hire labor in Brazil, but when
there is a demand for a more qualified workforce feels that there is so
much available Brazil, according to Vasconcellos. "It's important that
entrepreneurs seek first within the community, then look out. We have to
mix the digital community with the community more sophisticated
Vasconcellos suggests, for example, that
businesses offer internships to students in Brazil, which provides not
only experience but also ease the young.
LocalShops1.com expands physically to Gainseville, it also expands the
idea by other ways, making each one think before they act and go
"I know we're in a recession, and that often decides
where the money will buy. But I think we (LocalShops1 are showing to
people that buying locally can be as economical as in a chain store,
"said Venouziou. "For example, a friend had to frame some pictures and
went to Michael's, a national chain store, where he earned a total
budget of $ 310.00 for three frames. Then he went to a local store and
got the 3 for $ 150.00, saving $ 160.00.
To read it in Portuguese:
The original version of the story is available on Gazeta's website.