Andrea Rumbaugh, correspondent for the Gainesville Sun, writes about the launch of LocalShops1.com in Gatorland.
The story was published in print and online Sept. 22, 2010
Mom-and-pop businesses are finding new audiences with LocalShops1.com.
The website, an online directory of independent businesses that began
in Tampa Bay in August 2008, helps customers find local businesses in
their area. ...
came to Gainesville through a Twitter conversation between (LocalShops1 founder Ester) Venouziou
and Haydee Santana, who followed LocalShops1.com on Twitter. Santana
became the website's Gainesville director after a series of "tweets" and
a 30-minute phone conversation. ....
just clicked with me because Gainesville is already very interested in
sustainability," Santana said, "and I feel like the community's pretty
active when it comes to the whole buy-local trend that's happening right