Big News About Live Local!
Tuesday, January 10, 2017
Posted by: LocalShops1
FOR IMMEDIATE RELEASE
Ester Venouziou, LocalShops1 founder
Live Local Brand Expands!
January 10, 2017 -- LocalShops1 is excited to announce a big revamp of its Live Local! publication.
Live Local! launched in 2013, powered by local businesses. The high-end magazine features stories and photographs about the local businesses, artists and non-profits that make Tampa Bay such an awesome place.
"We are so grateful for the support of all the local businesses who believed in us and our possibly-crazy plans to publish not only digitally, but also in print," says Ester Venouziou, founder of LocalShops1 and editor of Live Local! "And now it's time to go bigger!"
To keep costs under control, Live Local! originally launched as a bi-annual publication. But that schedule meant the magazine couldn't include any seasonal topics, or an events calendar, or up-to-date news about local businesses. It would not make sense to write about marketing strategies for the holidays or fashion trends for the summer, for example, since the fall/winter issue was out from November through April and the summer/spring one covered May through October.
To increase frequency and offer local businesses lower-cost advertising options, LocalShops1's Live Local! brand now includes a new bi-monthly edition, the Live Local! Buzz, a smaller but much more targeted publication focusing on local businesses and the people behind those businesses. The Buzz will include local businesses in the news, lists of new and renewing LocalShops1 members, upcoming events, marketing ideas and opportunities, and more.
In addition to the Live Local! Buzz, LocalShops1 will publish the Live Local! Year in Review, a massive annual publication that will include stories and photos from the past year, a look ahead and trends for the following year, as well as the LocalShops1 member directory and more.
The Buzz will be published in mid-February, April, June, August, October and December. The annual Live Local! Year in Review will come out in mid-November.
And on top of the Live Local! Buzz and Year-in-Review, the Live Local website is also undergoing an overhaul, and will be adding more stories on a regular basis.
The revamped Live Local! brand opens up new advertising opportunities for local businesses, with pricing options and monthly payment plans for every budget. In addition to the traditional display advertising, LocalShops1 is offering creative options including business profiles, photo essays (ideally for restaurants, local artists, and specialty retail), sponsored content; and "about us" advertorials, which can then also be used on websites and other marketing materials.
"We look forward to working together and spotlighting your businesses in these new ventures," Ester says.
For information email Ester Venouziou at firstname.lastname@example.org or LocalShops1 membership director Billie Jo Bell at email@example.com.
LocalShops1 is a coalition of hundreds of independently owned businesses and tens of thousands of energetic shoppers with the mission of advocating, promoting and offering support services to companies throughout Tampa Bay. Founded in August 2008, LocalShops1 is the region's most active voice for small businesses.