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February 2015 Tips & Bits for Businesses

Thursday, February 19, 2015   (0 Comments)
Posted by: LocalShops1
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MARKETING 

Drawing More People to Your Website

By now you've heard "content is king" a gazillion times, and you know one of the best ways to improve SEO and attract people to your website is by adding informative articles, opinion pieces and other blogs related to your industry. And you know that you need to add content on a regular basis, with many experts advising you do it daily, or at the very least, weekly. Coming up with topics to write about, day in and day out, can be tough. But there is a free website that can help. Go to HubSpot's Blog Topic Generator and enter one to three nouns, and it will come up with a week's worth of blog headlines for you. Of course, then it's up to you to actually start writing!

 

Practically Free Cross-Promotions

Want to bring people to your website or Facebook page? We're always looking to partner with our awesome members and other local businesses for our contests and other promotions. You provide contest prize (valued at $75 or higher) and we'll custom-design a contest to reach your target customers! This includes design of fliers and promotions through our social media pages and enewsletter, reaching more than 40,000 local residents. The bigger the prize, the bigger the promotion, of course. If you'd prefer to offer a smaller prize, we can use it in our Local Prize Stash for our ongoing promotions (and of course tag you as the prize contributor!). Let's chat: ester@localshops1.com.



TECHNOLOGY

Which Mobile Payment System is Best?

The answer, of course, depends on many variables. But Digital Trend makes it easier to decide by giving you detailed breakdowns of costs, service and more for seven major credit card readers -- Intuit, Square, PayAnywhere, PayPal, Amazon Local Register, SecureNet Payments and Flint. 


 

NEW BUSINESS 101

How to Name Your Company

Your company name is one of your main marketing tools, so you want to get it right. This infographic published by Inc magazine offers great tips (optimal length is 5-10 letters, for example) and helps avoid common pitfalls (such as using your city in the name, because that limits your market). It also includes sobering statistics: The biggest professional firms can take six months -- and charge up to $80,000! -- to develop a name.


 

MORE INTERESTING READS

10 Entrepreneurs Who Defined 2014

The Right Way to Network on Social Media

4 Steps to a Better 30-Second Pitch

Steve Jobs: Agonizing Towards Perfection 

 

 

LOCALSHOPS1 OPPORTUNITIES

April 26: Top Local Chef

Vendor spots are sold out, but you have until March 6 to get in as a contestant! Professional chefs only, please. For information email events@localshops1.com.

  

 

SAVE THE DATES

LocalShops1 Signature Events

Email events@localshops1.com and we'll get you info on vendor spots, sponsorships and tickets as soon as it's available.

May 9: Buy Local Night in the Park with American Stage Theatre

Aug 6: Best in Biz Awards, presented by C1Bank, at Museum of Fine Arts in downtown St. Petersburg

 

 

QUOTE WE LOVE

"Life is all about change. If it were static, think about how boring it would be. You can't be afraid of it, and you can't worry that you'll mess things up. You deserve good things."  -- Ellen Hopkins, author

 

 

 

About LocalShops1's Shop Talk

Shop Talk brings business news, expert tips, marketing opportunities and other information tailored for entrepreneurs in the Tampa Bay region. The blog is produced by LocalShops1 is the region's most active voice for small businesses. Our mission is to offer advocacy, promotion and support to small businesses throughout Tampa Bay. The company was founded in August 2008.

 

About LocalShops1's Shop Talk

Shop Talk brings business news, expert tips, marketing opportunities and other information tailored for entrepreneurs in the Tampa Bay region. The blog is produced by LocalShops1 is the region's most active voice for small businesses. Our mission is to offer advocacy, promotion and support to small businesses throughout Tampa Bay. The company was founded in August 2008.

 

About LocalShops1's Shop Talk

Shop Talk brings business news, expert tips, marketing opportunities and other information tailored for entrepreneurs in the Tampa Bay region. The blog is produced by LocalShops1 is the region's most active voice for small businesses. Our mission is to offer advocacy, promotion and support to small businesses throughout Tampa Bay. The company was founded in August 2008.

 

About LocalShops1's Shop Talk

Shop Talk brings business news, expert tips, marketing opportunities and other information tailored for entrepreneurs in the Tampa Bay region. The blog is produced by LocalShops1 is the region's most active voice for small businesses. Our mission is to offer advocacy, promotion and support to small businesses throughout Tampa Bay. The company was founded in August 2008.

 


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