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Human Value: $174?

Tuesday, April 8, 2014   (1 Comments)
Posted by: Ester Venouziou
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Another study came out last summer, and it put the value of a Facebook fan at $174. We disagree. We think our fans (though we prefer to call them friends) are priceless!

The study, by social marketing company Syncapse and research firm Hotspex analyzed data from more than 2,000 U.S. panelists and  compared Facebook fans and non-fans on product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity.

For more details you can download the study here.


About LocalShops1's Shop Talk

Shop Talk brings business news, expert tips, marketing opportunities and other information tailored for entrepreneurs in the Tampa Bay region.

The blog is produced by LocalShops1 is the region's most active voice for small businesses. Our mission is to offer advocacy, promotion and support to small businesses throughout Tampa Bay. The company was founded in August 2008.

 

Comments...

Bejeweled Gifts From Mother Earth says...
Posted Tuesday, April 29, 2014
Sometimes studies miss the bottom line. With everyone being connected on Facebook - one "friend" can let 150 other friends in on what they are doing, or what events they are attending. This is indeed priceless! So to me trying to figure out the economic impact of "one" Facebook fan is rather messed up.

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