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News & Press: Shop Talk

Never Say These 2 Words

Wednesday, March 27, 2013   (0 Comments)
Posted by: Ebony Grimsley, Guest Blogger
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The following is an edited version from a blog by Ebony Grimsley, founder of Above Promotions

Picture this. You’re watching or listening to an interview by a celebrity. They are deemed the ambassador for a brand. The entire interview that is focused on this particular brand contains the words "you know” in every other sentence.

Ahhhhhhh! It is safe to say that media professionals around the world can feel their blood boil when this happens. Here’s why "you know" will kill your interview:

  • You should always be prepared to speak to the media on a topicy ou represent.Without being prepared,you will find yourself searching for filler words, which add no value and take up precious airtime.
  • If the audience "knew” what you were trying to say, nine times out of 10, the interview would not be taking place. The public wouldn’t need to waste their time following the interview.
  • Words need to flow. Obtrusive breaks only prevents the listener from concentrating on the message or, worse yet, completely turns them off.
  • Live interviews are more rare these days, thanks to video and podcasts that can be played on-demand. Not being prepared for a live show is not only a bad look for the brand, but also a waste of valuable time before the public.

Most producers for news programs or talk shows would reconsider inviting the guest again. So it is important to ensure you or your representative is prepared to speak to the public.

Is "you know" part of your vocabulary? If so, kill it now. Practice until it's gone or at most sparsely used.

Ebony Grimsley is founder of Above Promotions, a full service publicity, marketing and promotions company, founded with the purpose to serve an array of clients that are looking to expand their presence in the marketplace.