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40th Annual Sunrise Sale
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40th Annual Sunrise Sale

Shopping, shopping, shopping, shopping! Wear your pajamas or 70s attire for the BEST deals in downtown St. Pete!! Sponsored by the Downtown Business Association.

When: Thu, July 18
All day, starting at sunrise
Where: Downtown St. Petersburg
Along Beach Drive & Central Ave.
St. Petersburg, Florida  33701
United States

Online registration is closed.
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LocalShops1 is excited to be a part of the 40th annual Sunrise Sale, also known as "St. Petersburg’s Largest Pajama Party.” With a nod to the event’s start in 1973, this year's event will celebrate the 1970s, with special discounts for attendees sporting tie-dyes and 70s garb, along with the traditional pajamas.


Beginning at 6:43 a.m. and continuing throughout the day, more than 30 downtown St. Petersburg businesses will offer doorbuster sales and special offers.

Businesses: Interested in learning how they can participate? Contact the event sponsor & organizer, Downtown Business Association, at

Shoppers: Admission is free and open to the public! There's no need to register, but if you do and bring the registration slip to the LocalShops1 booth you'll get our discount shopping card (the 1Card) and shopper membership, a $20 value, for FREE!


The Downtown Looper Trolley will provide free transportation to participating merchants from 7 to 10 a.m. Downtown will be filled with yellow flags, bright balloons and eager shoppers! There will also be free birthday cake at the main tent, and the DBA will be collecting pantry items and paper products for Ronald McDonald House.


The event is open to the public, and maps will be available to guide shoppers to participating businesses.  


For more information, including details on what will be on sale, check out the DBA's Facebook at

Founded in 1973, the DBA is a non-profit membership association representing the arts, retail, restaurants, banking, utilities, city government and other businesses in the downtown area.