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July 21: 43rd Annual Sunrise Sale in Downtown St Pete

Posted By LocalShops1, Wednesday, July 20, 2016
Updated: Wednesday, July 20, 2016

It's that time of the year when shoppers go out in their pajamas to snag great sales in downtown St. Petersburg! Here are more details from the Downtown Business Association's press release announcing the event:


This year marks the 43rd anniversary of the blockbuster summer sale which has been featured in the New York Times and often referred to as “St. Petersburg’s Largest Pajama Party.”

Beginning at 6:43 am July 21 and continuing throughout the day, more than 40 downtown and nearby St. Petersburg merchants and businesses will offer doorbuster sales and special offers, including more than 10 participants new to the event this year. Shoppers are encouraged to wear their pajamas and are often treated to extra discounts or small gifts. As part of the event that sees downtown filled at dawn with yellow flags, bright balloons and eager shoppers, the DBA will be collecting wish list items for the nonprofit CASA (Community Action Stops Abuse).

There will be free cake at the main tent, on the lawn of the Museum of Fine Arts, and several restaurants are offering incredible breakfast specials to hungry shoppers. The event, organized by the Downtown Business Association, is open to the public, and maps will be available to guide people to participating businesses. Shoppers may follow the Sunrise Sale announcements on Facebook at 


Here are some of the offers from LocalShops1 members:



203 First St N 

  • 25% off wall climbers and acrobats 
  • 50% off wood decor 
  • 40% off watercolor paintings
  • 65% off glass decorative accessories


Michele Tuegel Contemporary

320 Central Avenue 

  • Sunrise to 10 am, BOGO Pergamo art prints
  • Sunrise to 10 am, 20% off the gallery collection of full-priced jewelry  
  • All-day, artist-signed + numbered St. Pete Maps, $5  (regularly $20)
  • All day, 75% off clearance items
  • All day, 10% off regularly-priced items
  • First 20 customers decked out in their pj's will receive a free pair of earrings


Pergamo Paper Goods

Pop-up at Michele Tuegel Contemporary, 320 Central Avenue, with BOGO art prints until 10 am



Museum of Fine Arts

255 Beach Drive NE

  • Up to 75 percent off at the museum store
  • Free gift if you wear pajamas

  • Complimentary mimosas and cookies
  • Register to win an MFA family membership


Ashe Couture Boutique

953 Central Ave

  • BOGO 40% off storewide open until 10
  • BOGO 30% off storewide 10-close
  • Clearance as low as $5.
  • First 50 customers to spend $20 receive a surprise Pura Vida Bracelet valued up to $20 


1575 4th Street N

  • Up to 80 percent off select items
  • Free gift if you wear pajamas
  • 40 percent off your choice of one regularly priced item


Magnolia Lane

1018 Central Avenue

  • 10 to 25 percent off all merchandise (the earlier you come, the bigger the savings)
  • Sale items, extra 50 percent off lowest price


Cerulean Blu

400 Beach Drive Suite 161

  • Up to 75% off regularly priced merchandise
  • $5 and $10 jewelry table with tons of new styles
  • $10-20 clothing rack


Peace of Yoga

21 Dr Martin Luther King Jr St S

  • Donation based yoga class at 8:30 am 





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Tags:  sale  st. petersburg  things to do 

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