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Get Your Pajamas Ready for Sunrise Sale!

Posted By LocalShops1, Thursday, July 2, 2015

“St. Petersburg’s Largest Pajama Party” is back for the 42nd year, this time with more than 50 downtown (and nearby) participating businesses. The event kicks off at 6:43 am Thursday, July 16, with doorbuster sales and special offers, and free cake at the main tent on the lawn of the Museum of Fine Arts. PJs are not required, but you might get extra discounts if you wear them!


The event, organized by the Downtown Business Association and sponsored by the City of St. Petersburg, is open to the public and lasts all day, and maps will be available to guide shoppers to participating businesses. The DBA will be taking collections to benefit The Ronald McDonald House, which helps families stay close to their children with challenging medical needs. 


The Sunrise Sale isn't your average sale. Here you'll find drastic discounts, including up to 75 percent off in many cases, plus free snacks or mimosas at most stops!


Almost a dozen LocalShops1 members are participating in the sale. Check out their Facebook pages for updates on their deals!

  • Ashe Couture Boutique, 953 Central Ave.
    Sunrise to 10 am, 20 percent off storewide; 10 am to close, 10 percent storewide.
    First 50 to spend $20 receive a free surprise bracelet (value $5-$20). Limit one per customer.

  • Being, 1575 Fourth St. N.
    Up to 80 percent off furniture & accessories; free gift to shoppers in PJs, raffle for surprise giveaway, 20 percent off custom orders

  • Cerulean Blu, 400 Beach Drive NE
    Up to 75 percent off on swimwear, cover-ups, jewelry, accessories and more

  • Magnolia Lane Boutique, 1018 Central Ave.
    Progressive sale: 6:43-9 am, 20 percent off entire purchase; 9 to noon, 15 percent off; and noon to 6 pm, 10 percent off.
    All day, sale items will be discounted up to 70 percent. Plus breakfast snacks and mimosas!

  • Michele Tuegel Contemporary, 320 Central Ave.
    Up to 70 percent off, free drawing (until noon), free mimosas. Come in PJs and get a free paper lantern!

  • Museum of Fine Arts, 255 Beach Drive
    75 percent off select items, free drawings, free mimosas. Come in PJs and you get a gift, too! 

  • Pure Natural Nail Lounge, 101 First Ave. N.
    20 percent off retail products, gift card upgrades, free pedicure with manicure and more!

  • Radiant Reflections Skincare, booth at MFA lawn
    (Salon is at 21 Beach Drive SE, inside Bayfront Tower Hair Design)
    Half off select skincare packages, 30 percent off individual treatments

  • Savory Spice Shop, 400 Beach Drive
    50 percent off all on-shelf merchandise from sunrise to 8 am, 20 percent off from 8 am to noon

  • The Birchwood, 340 Beach Drive
    $5 breakfast special includes eggs, bacon, cereal, fruit, yogurt, orange juice and coffee from 6:43 to 10:43 am

  • Uniquely Yours Boutique, 111 Second Ave NE
    $5 table with jewelry, accessories and gifts, plus $25 clothing rack (normally $50-$100) 6:43 to 11 am only. Specials on art classes.
    Drop-off box for donations for Ronald McDonald House (children clothing, toys, books)


Here is a complete list of the participating businesses, listed alphabetically. For updates follow the Downtown Business Association on Facebook:

  • 400 Beach Drive Seafood & Tap House
  • Agora
  • Ashe Couture
  • Being
  • Bernie's & Son
  • Berkshire Hathaway / Tom Hallis
  • Bruce Watters Jewelers
  • Cassis
  • Cerulean Blu
  • City of St. Petersburg
  • Coastal Properties Group
  • Courtyard Marriott St. Petersburg Downtown
  • Diamonds Direct
  • Florida Craft Art
  • Good Night Moon
  • Heavenly Heels / Vector R.E.
  • Kalamazoo Olive Co.
  • Kimberly White Art & Design
  • LOL Kids
  • Magnolia Lane Boutique
  • Max Q Fitness
  • Michele Tuegel Contemporary
  • Milagros
  • MisRed Outfitters
  • Museum of Fine Arts
  • Naracamicie of Florida
  • Nest
  • Northstar Realty
  • Plain Jane
  • Pure Natural Nail Lounge
  • Radiant Reflections
  • Radish & Co.
  • Reno Beach Surf Shop
  • Savory Spice Shop
  • Shapiro's
  • Sleeperwoods
  • Southeastern Guide Dogs
  • Strands of Sunshine
  • Sundial
  • Sweet Divas Chocolates
  • The Birchwood
  • The Gift Box
  • The Landing Company
  • Uniquely Yours
  • Woof Gang Bakery & Grooming
  • ZaZoo'd

  • News, Sales & Events
  • LocalShops1 features business news, including member events and promotions, as a free service. LocalShops1 is a coalition of hundreds of independently owned businesses and tens of thousands of energetic shoppers with the mission of advocating, promoting and offering support services to companies throughout Tampa Bay. Founded in August 2008, LocalShops1 is the region's most active voice for small businesses.


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