Business of photography is a four-class series and takes place 7 to 9 pm Jan 20 & 27, Feb 3 & 10.
Cost is $100 for the series.
Part 1: The legalities of running a small business, including the choices of structures available with their individual tax advantages and shortfalls, sales tax, insurance, business resources at the local level, professional associations and contracts, choosing a business idea, competition and product differentiation, positioning and messaging.
Part 2: Pricing and market research, costs of doing business, competition, customer expectations, branding and corporate identity, accounting, balance sheets.
Part 3: Marketing in its varied forms is explored, from websites to direct mail, advertising, cold calling, database management, list-based marketing, the effective use of branded materials and tracking of marketing efforts together with business plan examples.
Part 4: Application of the above principles is applied to the varying genres of the medium, the use of specific contracts, targeted marketing, estimating and capital needs in terms of equipment for each specific genre.
Attendees will receive extensive handouts and are encouraged to discuss their questions on a one-on-one basis at the end of each section. A selection of images from the participants and existing branding materials (such as a business cards or identity materials) will be reviewed during each session.
Participants should bring images in 300dpi jepg formats on a jump drive or cd for the first lecture, together with any background information on any commercial jobs they have accomplished so far, or their future aspirations.
For more info go to Photo-U.com.
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