Posted By Ester Venouziou,
Thursday, March 7, 2013
Updated: Thursday, March 7, 2013
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One of my favorite things about running LocalShops1 is seeing members work together. So it was especially exciting to see one of our members last week announce three separate collaborations, with three fellow members!
"At a time when people are frustrated with our economy, looking for
changes to happen more quickly, or waiting for someone else to improve
things, I say we can make immediate changes by looking no further than
our neighboring local businesses," says Robin King, co-owner of Three Birds Tavern in St. Petersburg.
And look to neighboring businesses is exactly what Robin and her husband, Jack, do when they need anything, from spicing up their menu, marketing their business and revamping their restaurant.
"We, as local business owners, need to
come together and support one another, both with our words, and with
our dollars," Robin says, explaining why she chooses to do business with other LocalShops1 members. "We need to create an atmosphere of collaboration, not
competition. When this happens, the consumer will follow us. But until
that happens, the consumer will continue to look for the best, or
easiest, 'deal.' "
Three Birds' recent projects were collaborations with Intensity Academy in Lutz, Trinity Graphics in St. Petersburg, and Bell Contracting in Largo.
"I'm committed to success, not only for our business,
but for our community, and the other locally owned businesses of our
community," King says.
Here is more information about the recent Three Birds' projects:
1. Three Birds has added Intensity Academy hot sauce table service, and there are more collaborations to come, Robin tells us. Another Intensity Academy product, Gypsy Dust, will be used with specialty drinks, and they're working
on a new wing sauce using one of their products.
How this is a win-win: By going with a local sauce company, Three Birds not only added an amazing new sauce, but extended its reach to Intensity Academy fans, which will inevitably lead to many new diners. Intensity Academy announced the collaboration to its social media followers (close to 5,000 on Facebook, Twitter and Pinterest) and many instantly started following Three Birds Tavern, too. For Intensity Academy, of course, this also was a big win, having gained another wholesale customer AND having a presence in one of St. Pete's most popular restaurants.
2. Scooter Cordoza of Trinity Graphics handles much of Three Birds' promotional needs, and recently designed St. Patrick's Day products, including promo cards and T-shirts.
How this is a win-win: There are many options out there for marketing materials and promotional products, and businesses often are tempted to order online, expecting to get better deals. But by going with a local company instead, and having that in-person interaction,Three Birds gets personal service and attention to detail they might not otherwise get. For Trinity, Three Birds isn't just another account; and for Three Birds, Trinity isn't just another vendor. They look out for each other, knowing that as one business grows, so will the other.
3. Bell Contracting rebuilt two of Three Birds' staircases, and will continue with other projects and renovations.
How this is a win-win: When it was time to repair the steps at the century-old tavern, Three Birds went straight to Bell and the end result were two beautiful new staircases, with top craftsmanship and great prices. But it doesn't end there. Bell Contracting went on top post photos of the completed project on its social media circles, along with prizes for those who correctly guessed the location. The photos, of course, were shared by us here at LocalShops1, as well as several fellow members, helping draw more attention to both Bell and Three Birds.
you leaving the corporate world to start your own business? Starting
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Venouziou, founder of LocalShops1, is available for freelance projects:
writing, editing, design or social media. She can be reached at
firstname.lastname@example.org or 727.637.5586
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