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Best at Grassroots Marketing Finalists

Posted By LocalShops1, Sunday, July 8, 2012
Updated: Saturday, July 7, 2012

There’s no huge advertising budget, but this business doesn’t need giant billboards to get the message out. Facebook, Pinterest, YouTube, email marketing, cross-promotions, and good old-fashioned word of mouth bring in customers. 
Past winner is Intensity Academy, Lutz

Please note that though past winners and LocalShops1 staff and advisory board members received several nominations, they were not eligible for awards.

The winners will be announced Aug. 8 at the awards ceremony at the St. Petersburg Museum of History.


The finalists for Business Best at Grassroots Marketing are ...

Hartley Chiropractic Center, Feather Sound:  On its website, Hartley offers links to its pages on Facebook and Twitter, as well as RSS feeds. Hartley also hosts an Internet-based radio show and maintains an e-newsletter to stay in touch with clients and prospective clients.  "Dr. (Theresa) Hartley’s work speaks for itself and her use of social media and referrals from patients is amazing!" writes a friend.

Bo-Tiki, Gulfport: Through email marketing, social media marketing and Girls Night Out parties, Bo-Tiki has become one of Gulfport's success stories. Its distinct storefront, complete with bamboo finishings and a large patio, also helps draw in customers. "This is one of my favorite shops in the area," writes one shopper. "I really love their monthly parties, too, and all their raffles."

ShoutOut Tampa Bay, Indian Rocks Beach: SOTB uses Facebook, Pinterest, Twitter, email marketing, cross-promotions and word-of-mouth to  raise awareness for businesses, the community and events. They are great at supporting others and giving "shoutouts” while encouraging others to give "shoutouts” too. "All of this on no budget," they write.

St. Pete Bagel, St. Petersburg:  "Consistency with marketing," a fellow business owner writes, is what makes St. Pete Bagel one of the businesses to watch on the social media front. St. Pete Bagel effectively uses Facebook, FourSquare and Yelp, and takes advantage of the website options through LocalShops1's website. And to increase its e-newsletter database, it offers a free bagel or donut to all new subscribers.

Backyard Getaway, Manatee County: Lisa Burns, who runs the business with her husband Dave,  is all over Facebook, actively involved in several groups of businesses supporting other businesses. She's also a contributing writer for the Patch and other online publications, which helps get her name to a broader audience. "Everywhere I look, there's Lisa!" one friend writes.

Grandma’s Auto Repair, St. Petersburg. Grandma's shows that by supporting other local businesses, we all win. Their business is almost entirely based on word of mouth. "They do an amazing job not just in repairing but retaining customers by reaching out to them after the job is complete," one customer writes.



Meet the other finalists:

Best Established Business

Best New Business

Most Community-Minded

Best Local Shopper (aka, LS1 Girl's BFF Award)



The winners will be announced Aug. 8 at the awards ceremony at the St. Petersburg Museum of History.

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