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2014 Best in Biz Finalist: The Kind Mouse Productions

Posted By LocalShops1, Sunday, July 13, 2014
Updated: Friday, July 11, 2014

LocalShops1 Best in Biz Awards
Presented by C1 Bank
6-9 pm Thursday Aug. 7, 2014
St. Petersburg Museum of History, 335 Second Ave. NE

Vote for your favorites:

The Kind Mouse Productions
Finalist, Best at Grassroots Marketing

The Kind Mouse is a local, non-salaried, nonprofit started two years ago by Gina and Stan Wilkins of St. Petersburg to help displaced professionals -- the unemployed long term career person, the stalled entrepreneur -- and their families while in transition.  The organization feeds almost 400 hungry local summer school kids each weekend and 160 to 200 during the school year. They also provide food, housewares and career coaching to their families. 

Here are excerpts from their application for LocalShops1's 2014 Best in Biz Awards:
"Because The Kind Mouse is run on volunteers with no marketing budget, our only form of marketing is through social media, word of mouth, food drives and events and by wearing our Kind Mouse t-shirts.  These brand-building efforts have raised awareness by other people getting excited about The Kind Mouse and help share the message with their friends, family and businesses.  At the end of the day, grassroots marketing have brought hundreds of people to The Kind Mouse in the form of volunteering, giving and sharing The Kind Mouse story with others."
"Because of our street-style marketing, The Kind Mouse has been nominated for 28 awards by local organizations since inception and has received grants and donations throughout the last two years. All of the grant money and donations received have been designated to purchase food."



For tickets, go to


For media inquiries or sponsorship information, please email Mo Venouziou at For other information email

Best in Biz is presented by C1 Bank
Sponsors include Moorman PhotographicsPia's TrattoriaI Love Downtown St. Petersburg
St. Petersburg Museum of HistoryImpulse Clics and Sunshine Automotive



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