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Meet Ebony Grimsley, Above Promotions

Posted By LocalShops1, Wednesday, March 13, 2013

Ebony Grimsley opened her business, Above Promotions, in 2004. The Tampa-based company offers publicity, marketing and promotions services, specializing in companies that offer lifestyle products and services, event promotions, non-profit organizations and entertainment. 

Tell us a secret!

Business secret: Many great tips that are given to clients are shared on the Above Promotions Company blog. In addition, branding and gig opportunities arrive throughout the day in several industries. Most of which are shared with clients, while others are sometimes shared with the public on Facebook and Twitter.

Personal secret: Everything, even off the clock, is viewed from a marketing and PR perspective, from how a hotel folds their towels to the glasses a restaurant uses or the words a manager uses to apologize for their server spilling drinks on a patron. The marketing brain never shuts off. A blessing and a curse. 

Her story: Ebony T. Grimsley, a Tampa native, grew up surrounded by entertainers and the world of event organizing and promoting thanks hugely in part to her father. It was not until after 9/11 that a closer look at the direction of her life was going in was taken. She began writing for various publications and ended up being the associate editor of one before fully launching into becoming the owner and Creative Director of Above Promotions, a publicity, marketing and promotions company in Tampa. What started as a wish to help people to keep their business alive or get it off the ground, flourished into a company that has helped business owners beyond the U.S. to do just that.The desire was always present to pursue educating others to improve their businesses through consulting, speaking and eventually writing the 2012 book titled, "Because You're Small: Effective Marketing Strategies for Immediate Implementation" which came after she was featured on MSNBC.com, Retail Customer Experience, Mainstreet and other publications. Since the book release, she has guest blogged for NewsOne, spoken on panels, emceed events as well as maintains her over two year standing as a monthly guest on WEAL radio in North Carolina. The original vision has not changed over the years and the desire to help others continues to increase. 

Favorite part of the business: The best part of servicing our customers is seeing their sales or attendees increase or their brand receive greater recognition from a well-defined strategy. These are what put smiles on our clients' faces at the end of the day that makes us happy and work even harder to hit new milestones for them. The more we "wow" the customers, the easier it is to love delivering results to them. 

Biggest struggle: The Internet is a wealth of information. Like those in the medical field, we see that many people think they can self-diagnose themselves or determine the best course of "home remedy" to solve their issues on their own. The Internet can direct you but using experts for execution is best for a quick recovery. Most people would not attempt to do surgery on themselves, no reason to attempt to do the same with your business. Hire an expert to move quickly to a healthy business. 

Favorite local businesses:

  • Broadway Photography in Tampa delivers great photos and is awesome to work with on projects.
  • The Rande James Spa in St. Petersburg has wonderful mineral products that every woman should try.
  • Cafe Kili in Tampa has so many wonderful teas and coffees to select.
  • Tampa Luv Chicken & Waffles must be the best small diner experience in Tampa. The food, staff and music is always enjoyable. 

 

About LocalShops1

LocalShops1 is a coalition of hundreds of independently owned  businesses and tens of thousands of energetic shoppers with the mission of advocating, promoting and offering support services to companies throughout Tampa Bay.  Founded in August 2008, LocalShops1 is the region's most active voice for small businesses.

The Faces of Local features some of the amazing people who help make Tampa Bay a better place, one business at a time.

LocalShops1 membership is open to artists, businesses, shoppers, and nonprofits. 

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