One of the great things about our local businesses is that they like to work together. And when they work together, big things happen. And that's how the $8,000 prize package came to be in LocalShops1.com's Best Couple Ever Contest.
It all started with a challenge by Michele Northrup of Intensity Academy, who was the host for our third birthday bash last August. Choose a business you don't normally network with, she said, and find a way to cross-promote each other.
Billie Jo Grassinger Bell, founder of A License to Cheat, took her up on the challenge. She put out a call for a combo giveaway. Anyone interested in participating?
Yes, yes, yes, yes, yes, yes ... Within hours half a dozen businesses wanted to be a part of it. And then another half-dozen, and then another.
By the time plans were complete, 20 local businesses from all over St. Petersburg, Gulfport, Seminole and Tampa were participating. There were $8,000 in prizes to be awarded for the Best Couple Ever.
Finalists were chosen and they had five minutes to wow the audience during an event at the Art Village Courtyard in Gulfport. It was a great night for all, a great way to see the power of collaboration.
And for the winning couple, it's one day they will never forget.