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RoCo Trader’s Mexican Paradise

Posted By Katie Mulford, LocalShops1 Roving Reporter, Monday, February 13, 2012
"Walking into RoCo Traders is like walking into another world,” says RoCo Traders’ shop associate, Tony. He's right: Walking into RoCo brings us to another place, a world full of colorful goods, adornments and culture.

Immediately upon entering RoCo you'll feel like you’ve entered a good friend’s home.

You'll be greeted with a friendly smile and cheerful "hello.” And then an offer  for a cup of coffee. If you’re asked, your answer should instantly be yes, as this is no run of the mill cup o’ joe. With hints of cinnamon and chocolate this coffee is RoCo’s signature flavor, created by a nearby local business, No Name Java.

Why chocolate and cinnamon? Those two flavors are popular pairings in Mexico, where RoCo imports most of their goods.

Mary Coyle and Durilla Rodriguez
first met in Maryland, and that was the start of a friendship that later developed into a business partnership. Through xxx’s travels to Mexico, the two friends both developed a love of Mexico’s art and culture. And when the idea of their own shop evolved, Mary knew exactly where they should be. A Miami native, the Florida sun forever called her name.

St. Pete "fit their philosophy” to a tee.

With its small-town feel and forward-thinking ways, Mary knew it would be the perfect place to introduce the beauty of Mexico. In July 2002, RoCo Traders was born.

Known for their Day of the Dead collection and unique collection of blinged-out crosses, RoCo also offers a unique variety of houseware, glassware, jewelry, accessories and more. Jewelry being their most popular seller, RoCo sells modern to traditional sterling silver jewelry. We may have never heard of the jewelry makers that we see in the display cases, but the names are familiar in Mexico. Just like we’d see Tacori and Cartier line the cases of high-end department stores, these jewelers tempt tourists at high-end resorts and complete the first lady of Mexico’s ensembles.

RoCo has continued to keep its store filled with the latest Mexican goods from beautifully painted pitchers screaming to be filled with sangria, to intricately crafted tables that can easily be pictured in your renovated backyard. In 2010, Mary and Durella added casual clothes to their list of fabulous goods, one of which was a lovely knitted shawl I now have my eye on!

They’ve also expanded beyond Mexico and are now featuring artists and craftsmen that create their pieces right here in St. Pete, supporting the "live local” attitude!

How has the economy affected your business?
For RoCo, as many other local businesses, the economic downturn hasn't been easy. But Mary and Durella stay focused, knowing that by keeping ahead of what their clients want, and continuing to bring that personal feel and fabulous merchandise, they will continue to call bustling St. Pete home.

What do you love about St. Pete?
From the thriving downtown to the healing, calming beaches Mary likes to take walks on, it’s a city she hopes continues to evolve into a "go to city”.

What’s your favorite local business besides your own?
Mary names many local businesses, including No Name Java, Taco Bus, Central Art Supply, Craftsman House, ArtPool and Haslams.

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