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Shopapalooza 2017: Vendor Info

Posted By LocalShops1, Wednesday, November 8, 2017

Shopapalooza Festival 2017
10 am-5 pm Nov 18+25, South Straub Park, 198 Bayshore Dr NE,  St. Petersburg FL 33701


Check in at the LocalShops1 station (center of park) to get your space assignment, then unload and park your car before 
beginning to set up. You must be completely set up by 9 am. Event starts at 10, but often we get early shoppers!


When to arrive: If you want to drive up to your spot to unload, you must arrive 6 to 7 am; if you plan to unload curbside, arrive 7 to 8 am. If you arrive after 8 am you may be turned away and will not receive a refund. (Please note that if the grass is soggy, the city will NOT allow you to drive up, regardless of what time you arrive. Only exception is for food trucks.) 

Where to park: Use the lot on 2nd Ave. NE (formerly the approach to the Pier), or the Sundial parking garage. 
It’s only a few dollars for the whole day. Don’t park at the metered spots. You most likely will get a parking ticket! 

When to leave: Breakdown starts at 5 pm. Do NOT start breaking down before that. Doing so messes the event flow, 
is disruptive to shoppers, is inconsiderate of fellow vendors and may get you banned from participating in future events. 

Electricity: If you have not already reserved & paid extra for electricity, plan on going without it. If you have already reserved & paid for it, bring TWO 100-foot outdoor extension cords, tape to secure, and mats to cover it.

Make your booth stand out! 

Shopapalooza Festival is the kick off to the holiday shopping season, and the local alternative to tradiditonal Black Friday, so stay with the theme and follow some of the tactics successful retailers use to attract customers: 
• Holiday-themed booth display (vintage/retro/earthy looks draw more customers)!
• Black-Friday type deals and markdown bins, in addition to regularly priced merchandise!
• Free raffles (great way to build your email list) and Spin-the-wheel for prizes (company T-shirts, coupons, mugs, etc)!
• Candy attached to brochures or business cards

Let’s get the CROWDS there!
Shopapalooza is being heavily advertised online, in print and in person, including:
• Direct mailing and flier distribution to thousands of tourists and residents along Beach Drive, downtown, the Old Northeast and through the hotels along the beaches
• Print and online ads in local websites and publications 
• Thousands of postcards and posters plastered around town
• Major social media advertising campaigns on Facebook, Instagram, Twitter and Pinterest
• Email blasts to tens of thousands of shoppers in our e-mail lists and through our promotional partners.

What can you do? 
Glad you asked! Promote, promote, promote! If each vendor brings even just 10 shoppers, that’s almost 1,500 extra people! Distribute the postcards at your shop/restaurant, other vendor events, church groups, school groups, etc. has links to jpgs and PDFs of posters and postcards, templates of press releases & more!

Mark your calendars for next year:  Shopapalooza Festival 2018!!!
Saturdays, Nov 17 & 24, 2018, mark our ninth ‘Palooza Season! 

Shopapalooza is a production of LocalShops1 with the support and sponsorship of the City of St. Petersburg The event helps benefit 
and spotlight local businesses as well as local nonprofits, including our partners Chart 411 and Earth Day St Pete. This year’s sponsors 
include Moorman Photographics, Great Exploration Children’s Museum, and La Dee Da Kids Spa. VIP Party sponsors include Smokin’ J’s BBQ. 

 Attached Files:
setup info.pdf (264.31 KB)

Tags:  shopapalooza 2017 

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