By Michele Northrup, Intensity Academy Gourmet Sauces
& Shopalooza vendor since the very first year, back in 2009
- Promote! Promote! Promote!
- Make eye contact with customers
- Engage customers with a smile & conversation
- Give them a reason to stop at your booth: a sample or giveaway
- Have an amazing “Black Friday-esque” special offer
- Make your booth appealing visually
- Become your brand: make sure you look the part
- Label all items with pricing (no guessing game)
- Post about Shopapalooza weeks prior to the event thru email, social meeting etc.
- Word of mouth: be excited about the event & verbally convince at least 10 people to come.